18 Apr Four reasons for growth in eCommerce and mCommerce in Sub-Saharan Africa

Four reasons for growth in eCommerce and mCommerce in Sub-Saharan Africa

South Africa is a mature market and growth is slow.  The Sub-Saharan African online payment market is growing rapidly.

• Firstly as a result of the high percentage of young, increasingly economically active, banked and educated consumers.
• Secondly as a result of the growth in connectivity.
• Thirdly due to the growth in online payment enablement, and the move from cash offline to non-cash online.
• Fourthly, this online payment capability is further fuelled by the number credit cards, debit cards that can be used online, and the growth in alternative and mobile payment methods being linked for online purchases.

Success has been achieved putting the links to banks and payment methods in place, but soon African Payment Solutions became aware of the challenge for multinational merchants who want to sell to this growing new market in that they have to navigate a maze of complexities to get paid online.  Many of them have taken years to get this right and some gave up along the way.

This is why African Payment Solutions decided to provide global merchants with a turnkey online payment solution that can go live for them immediately with all of the African frustrations and anomalies taken care of.

Contact us if you want an easy launch into the African online payment market starting with eCommerce with M-Pesa in Kenya