15 Sep African eCommerce Brands and Online Payment

As compared to Safaricom, MTN is the market leader in Africa when comes to size and profit.  They have further entrenched their dominance through the establishment of a pan-African eCommerce business that spans the continent with some of the most significant own African brands.  

Safaricom is a market leader with M-Pesa as compared with MTN’s MTN Mobile Money which the telco is growing as a payment method through the expansion of their eCommerce businesses.

Safaricom has targeted mainstream eCommerce to capitalise on the growth in connectivity, consumer rising and influx of international eCommerce which has now been made easy for multinational merchants through a single integration to African Payment Solutions payment gateway.

MTN’s foray into the thriving eCommerce market in East Africa is paying off.   One of their brands Jumia is very successful online shopping business.  Their Nigerian business has over 100,000 products, is visited by over 700,000 consumers weekly, and they have over a million registered users.

Now in Kenya, Jumia has a wide range of products that can be bought online and paid for with M-Pesa and MTN Mobile Money.  Their shopping brands Jumia and Kaymu are constantly adding new products and retailers to their offering.  

Another MTN retail brand is Jovago which is a hospitality booking site.  Accommodation can be booked and paid for online with local African payment methods.  Kenya and Nigeria are the original MTN online shopping hubs and they are now expanding to other regions.

Their online eCommerce businesses are experiencing strong growth and expansion is fuelled with addition of local payment methods.  International eCommerce merchants can follow the lead of MTN’s eCommerce expansion throughout Africa.  

As a result of growing local demand, M-Pesa is a primary payment method for Jovago sales to Kenyan consumers.  Two other brands are Lamudi, an online real estate business and Hellofood, a food delivery business.  All businesses are mobile compatible and consumers can buy and pay using their mobile phones.

For multinational ecommerce merchants expanding to Africa, a single integration to African Payment Solutions payment gateway provides links to a number of payment methods pan-Africa and in particular Kenya and Nigeria.

Our thanks to http://allafrica.com/stories/201508120293.html for their content inspiration