13 Dec South African eCommerce: Growth and Adoption of eCommerce and easy Online Payment in South Africa

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South Africa is a mature market when it comes to eCommerce and eCommerce payment methods and capability.  The adoption of eCommerce and ability to pay online has reached critical mass in South Africa and companies like Takealot, Groupon, Yuppiechef and discounted airlines like Kulula and Mango are benefitting.  

South Africa is in a different position to many other African countries and is more like the developed and mature eCommerce markets like Europe and and the UK.  Consumers are connected, able to pay - recent research indicates that more than 20% of South Africans have made a purchase online and almost half of them intend to do so in the future.  

Good news for multinational eCommerce companies is that almost half of them buy goods from outside of South Africa and three quarters of them intend to in the near future.  The good news is that there is a suite of solid, reliable South African payment methods which are widely used by South African consumers, all of which are supported by African Payment Solutions through their single integration.  

The most popular multinational eCommerce websites frequented by South African consumers are based in UK, Europe and North America.

South African online shoppers are most concerned about security and delivery reliability.  They have a fear of their payment details being compromised and as a result of the historical postal unreliability, online shoppers have a generally unfounded fear that their goods will not be delivered.  Fears around both of these are diminishing rapidly as good experiences spread by word of mouth.  Local online retailers like Takealot often deliver goods the reliably the next day.

Contact African Payment Solutions for a pan-African online payment strategy and key African payment methods



Our thanks to http://www.gbn.co.za/articles/dailynews/4694.html for their content inspiration