07 Jul VIDEO AND BLOG: Sub-Saharan Africa Online Payments Ecosystem and Competitive Environment

Market is fragmented - one simple integration, all SSA key payment methods

Consolidation - the market will consolidate as international capital enters the market

A Few Main pan-African players - there are a limited number of players going for pan-African eCommerce payment through a single integration and providing treasury and repatriation services

Enter remittance companies - companies are making noises that they are entering the eCommerce acquiring space

Merchant Market - local eCommerce (high growth in SME’s going online) is well served by independent local payments players in each country, local marketplaces are big share of local eCommerce and do a lot of their own payment processing.  Multinational eCommerce companies like Uber, Airbnb, Microsoft, Samsung are coming into the market.  

Consumer market - increasingly consumers are becoming smartphone enabled, tech literate and able to pay

Business - the ability to run a global grade payment services is quite a challenge across SSA and to build a payment bridge between international eCommerce companies (that maintains their global service levels) and their consumers is a challenge

Product - competing payments companies are offering similar products and wallets are particularly having a good run . . having a good basic product that works is currently important.  This requires a lot of behind the scenes operations and tech to make it smooth

System -  local dynamics are not compatible with international standards requiring custom design of system and operation to deal with the anomalies of SSA

CLICK HERE TO GET PAID AT THE CHECKOUT ACROSS AFRICA https://africanpaymentsolutions.com/#footer